Independence Day celebrations are about to come with a lot more to unwrap. Daraz Pakistan is bringing together discounts, prizes and limited-time offers through its 8.8 Azadi Sale, giving customers nationwide the opportunity to save on everything from smartphones and home appliances to fashion, beauty and everyday essentials.
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Going live at 8 PM on 7 August and continuing until 14 August, the campaign will offer discounts of up to 80%, bank and wallet savings of up to 30%, and opportunities for customers to shop from their favourite brand stores and win exciting gifts under the theme “Pakistan Ke Liye Sab Kuch.”
A key highlight of the campaign will be Brand Rush Hour, bringing together more than 100 participating brands with special discounts of up to 65%. Brands including Audionic, Westpoint, Anker, Junaid Jamshed, Zellbury, Al-Fatah, Carrefour, Protein Factory and Sereno Life, among others, will offer flat discounts through their Daraz stores for six hours only. Brand Rush Hour will run from 8 PM to 2 AM during selected Friday, Sunday and Wednesday windows, giving customers limited-time opportunities to shop directly from leading brand stores at reduced prices.
Beyond Brand Rush Hour, customers can explore Mega Deals and Flash Sales with discounts of up to 80%, Hot Deals with savings of up to 75%, and selected promotional offers of up to 50%. Daraz Coins will unlock further savings of up to 60% on eligible products.
Customers can also access campaign vouchers offering up to 14% off, with savings of up to PKR 10,000 during selected Rush Hour windows and on 14 August. Larger orders can receive up to PKR 6,500 off, while category vouchers will offer additional savings of up to 12%.
Category-specific offers will include discounts of up to 80% on electronics, 75% on lifestyle products, 70% on fashion, 65% on groceries and 50% on beauty products, allowing customers to shop across a broad range of products for themselves, their families and their homes.
Adding to the Azadi celebrations, customers shopping from participating brand stores will have the opportunity to win a variety of prizes through dedicated Shop & Win activations. The campaign’s biggest Shop & Win activation, presented by Vatika, will feature headline giveaways including a Suzuki Alto, an electric bike, gold coins and hair straighteners. Other participating brand stores will also offer customers opportunities to win a wider range of gifts and prizes throughout the campaign.
Commenting on the campaign, a Daraz Pakistan spokesperson said: “The 8.8 Azadi Sale is designed around the spirit of celebration, value and accessibility. Whether customers are upgrading their devices, shopping for their homes or purchasing everyday essentials, the campaign brings together strong discounts, limited-time brand offers, payment savings and exciting rewards to help them make the most of the Independence Day shopping season.”
Customers will also be able to access bank and wallet discounts of up to 30% on eligible cards and payment methods through UnionPay, JazzCash, Meezan Bank, JS Bank, MCB, HBL, Soneri Bank, Allied Bank, AlBaraka Bank, Askari Bank and Standard Chartered Bank. Individual offers will vary by partner, card category, transaction value and promotional window.
The campaign will feature products and offers from leading brands including Samsung, Haier, Infinix, PediaSure, Dettol, Pepsi, Apple and Vatika, alongside thousands of sellers across the Daraz marketplace.
Customers can explore Mega Deals, Flash Sales, Brand Rush Hours, Bank Rush Hours, Daraz Coins offers and Shop & Win opportunities through the Daraz app and website throughout the campaign. Participation criteria, prize eligibility and complete terms and conditions for individual promotions will be available on the relevant brand stores and campaign pages.
The Daraz Pakistan 8.8 Azadi Sale begins at 8 PM on 7 August and continues until 14 August 2026.
